Dove put together an experiment called #ChooseBeautiful to prove that beauty is a choice. In fact, according to a Dove study, 96% of women declaimed that they wouldn't describe themselves as 'beautiful'. This experiment was performed in few cities, such as London, Delhi, San Francisco, Shanghai and São Paulo. They set up two doorways - one door was labeled "Beautiful" and the other was marked as "Averaged". Women were then given the choice to walk through any door they feel comfortable.
Watch the full video here:
No comments:
Post a Comment